Private Label Revival for Metro Department Store
A brand revitalisation exercise that strategically repositioned a much-loved ladies fashion label. The result is a highly desirable prestige brand that suits the discerning and sophisticated taste and lifestyle of well-travelled female executives.
Brand Alliance’s Strategic Programmes:
CONSUMER RESEARCH
VISUAL PERFORMANCE ANALYSIS TM
BRAND TRAINING
BRAND COMMUNICATIONS
BRANDCHECK TM
STORE DESIGN AND
RETAIL STANDARDS
VISUAL PERFORMANCE ANALYSIS TM
BRAND TRAINING
BRAND COMMUNICATIONS
BRANDCHECK TM
STORE DESIGN AND
RETAIL STANDARDS
